Mission:

At Awake, our mission is to awaken a new era of cannabis in New York, offering a unique experience that celebrates wellness, creativity and connection. We are committed to providing our customers with the highest quality products, sustainably grown and crafted with artisanal care. We strive to be a source of education and community, promoting responsible use of cannabis and challenging the stigma surrounding it. At Awake, we believe in the transformative power of cannabis to awaken the senses, inspire creativity, and promote a conscious, balanced lifestyle.

Vision:

Our vision at Awake is to lead the way toward a more inclusive, innovative and respectful cannabis culture in New York and beyond. We envision a future where Awake is recognized as the standard of excellence in the cannabis industry, both for the quality of our products and our commitment to the community and the environment. We aspire to create a space where everyone feels welcome and empowered to explore the benefits of cannabis safely and responsibly. Ultimately, we strive to awaken the potential of cannabis to enrich our lives and transform our society toward a more conscious and connected future.

You might know the difference between Indica and Sativa, but do you know what your preferred terpene profile is? Can you tell the difference between a Linalool and a Limonene? Whether all of this is making sense to you or none of it is, our in-store budtenders are here to help both beginners and experts alike.They receive 40 hours of cannabis classroom training and ongoing weekly education to be able to match you with the right cannabis experience. So if you need a little guidance while getting started or you want to nerd out, think of our budtenders as your highly attuned sherpas, ready to guide you through your cannabis journey.